BSB60520 Advanced Diploma in Marketing and Communication

Summary

CRICOS course code: 105497H

Level of study: Pathways to Undergraduate

Summary

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation.

?This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Career Opportunities?

Marketing Director

Marketing Manager

Marketing Coordinator

Assessor

?

Assessment

The units of competency are assessed using any of the following methods:

Role Play

Case Study

Activities

Written Test/Practical Test

Simulated Business

Projects

Observation/Third-Party Report

Unit Competencies

BSBMKG621 Develop organisational marketing strategy?

BSBMKG622 Manage organisational marketing processes

BSBMKG623 Develop marketing plans

BSBTWK601 Develop and maintain strategic business networks

BSBMKG624 Manage market research

BSBMKG628 Lead organisational public relations

BSBLDR601 Lead and manage organisational change

BSBSTR601 Manage innovation and continuous improvement

BSBCRT512 Originate and develop concepts

?Further Study

After Successful Completion of Advanced Diploma of Marketing and Communication, students can progress to undergraduate degree level studies at universities.

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