BSB50620 Diploma in Marketing and Communication


CRICOS course code: 105496J

Level of study: Career Based/Vocational


This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

?If you’re already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.

Career Opportunities

Marketing Officer

Marketing Manager

Digital Marketing Strategist

Public Relations Manager



The units of competency are assessed using any of the following methods:

Role Play

Case Study


Written Test/Practical Test

Simulated Business


Observation/Third-Party Report

?Unit Competencies

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

BSBMKG548 Forecast international market and business needs

BSBMKG550 Promote products and services to international markets

BSBMKG544 Plan and monitor direct marketing activities

BSBOPS505 Manage organisational customer service

BSBSTR501 Establish innovative work environments

Further Study

After Successful Completion of Diploma of Marketing and Communication, students can pursue the Advanced Diploma of Marketing and Communication

* Austrade is passing on information provided by the institution and makes no representation about the accuracy of the information provided. Check with the institution before you make any decision.


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