BSB40820 Certificate IV in Marketing and Communication


CRICOS course code: 105495K

Level of study: Career Based/Vocational


This qualification reflects the role of individuals who use well-developed marketing and communication skills and broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to her duties.

?Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

You will need

Positive attitude and an interest in Marketing and Communication. No previous training in Marketing and Communication is required to undertake this course.

Career Opportunities

  • Marketing Officer

  • Public Relation Officer

  • Junior Brand Manager

  • ?


The units of competency are assessed using any of the following methods:

  • Role Play
  • Case Study
  • Activities
  • Written Test/Practical Test
  • Simulated Business
  • Projects
  • Observation/Third-Party Report

?Units of Competencies

BSBCMM411 Make Presentations

BSBMKG434 Promote products and services

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communication industry

BSBMKG440 Apply marketing communication across a convergent industry

BSBWRT411 Write complex documents

BSBCRT413 Collaborate in creative processes

BSBCRT412 Articulate, present and debate ideas

BSBTEC303 Create electronic presentations

BSBMKG442 Conduct e-marketing communications

BSBMKG437 Create and optimise digital media

?Further Study

After Successful Completion of Certificate IV in Marketing and Communication, students can pursue the Diploma of Marketing and Communication

* Austrade is passing on information provided by the institution and makes no representation about the accuracy of the information provided. Check with the institution before you make any decision.


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